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Senior care placement · Fresno, CA

Anew Senior Placement

From no website to 106 organic clicks in the first month.

106organic clicks in month one
Anew Senior Placement homepage

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The challenge

Anew Senior Placement helps Fresno families find the right care for an aging parent, usually in a stressful, time-sensitive moment. The problem was simple and expensive: they had no website. When an adult child searched for help placing a parent, Anew was nowhere to be found, and the call went to a competitor instead. [TODO: add Diana's background detail.]

The approach

Every choice answered a fear the client walked in with.

“How long is this going to take? I can't wait months.”

Launched in two weeks

From nothing to a live, indexed site in fourteen days. Families searching for senior care can't wait, so the build couldn't either.

“What if I pay for a site and nobody finds it?”

On-page SEO and keyword targeting

Every page was written and structured around what Fresno families actually type when a parent needs care. [TODO: name the target keywords once confirmed.]

“Will I show up when someone nearby searches?”

Google Business Profile, done properly

Set up and optimized the Google listing so Anew shows up in the local map results instead of buried on page two. [TODO: add GBP insight numbers when available.]

“Is this going to cost a fortune in ads?”

No off-page, no ad spend

No link building, no paid ads, no directories. The results came from the site, the keywords, and the listing alone. That is the cheapest traffic there is, and it keeps coming.

The results

From no website to 106 organic clicks in the first month.

  • 106 organic clicks in month one, from a standing start
  • Live in 2 weeks
  • 100/100 PageSpeed
  • All organic, no paid ads
Google Search Console: 110 clicks, 1,010 impressions, 10.9% CTR, average position 4.4
Google Search Console, first weeks after launch

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5 spots left for August