Notes on getting found and chosen.
Tests I've actually run on real businesses, written up with the numbers attached. No recycled listicles, and I say where each one is thin.
I asked ChatGPT to name the best roofer in 16 US cities, 95 times. It never once cited a roofer's website.
I ran the same two questions through ChatGPT 95 times across 16 US cities and logged every business named and every source cited. Not one of the 261 citations was a business's own website. Here is the full dataset and what it changes.
Read itWant this done properly on your site?
I build fast websites and do the local SEO behind them. Tell me what you're dealing with and I'll tell you what I'd fix first, whether or not you hire me.